Brand Book

Logotype - Brazilian Beauty Formula

Welcome

This Brand Book was developed to support your marketing, communication, sponsorship, and event initiatives related to the corporate identity of BRAZILIAN BEAUTY FORMULA.®

A company’s brand is one of its most valuable assets. Therefore, we must all ensure its correct application and preserve its integrity wherever it is displayed.

Here, we present the core concepts for using the brand through a selection of typical application examples.

Logotype

The Brand

Inspiration

When creating the logo for BRAZILIAN BEAUTY FORMULA.® our team focused on conveying a sense of elegance, strength, and confidence. The process began with an analysis of contemporary minimalist design trends, drawing inspiration from luxury brands that communicate sophistication through simplicity.

Throughout the development process, we discussed the importance of incorporating an element that would reflect the brand’s femininity and delicacy. The light pink dot became the perfect solution — representing a thoughtful and intentional detail that contrasts beautifully with the strength and structure of the rest of the logo.

Brazilian Beauty Formula

Minimalist Typography

Brazilian Beauty Formula

Strength and Confidence

Femininity

The Brand

The BRAZILIAN BEAUTY FORMULA® logo reflects the brand’s strength and confidence through bold, uppercase typography.

The predominant black conveys elegance and exclusivity, while the light pink period adds a touch of femininity and softness, balancing the boldness of the lettering.

This clean and straightforward design symbolizes clarity and simplicity — core values of the brand. It captures the essence of Brazilian beauty by combining modernity and tradition, while highlighting the brand’s mission to enhance true beauty with authenticity and refinement.

 
Logotype - Brazilian Beauty Formula

The Brand

Usage Applications

Building a strong and consistent brand requires the correct use of all its visual elements. To apply the brand across any medium, always request an official digital file. Never attempt to recreate or redraw the logo, as this may compromise the quality and integrity of the brand image.

Logotype - Brazilian Beauty Formula

Primary Version

Logotype - Brazilian Beauty Formula

Secondary Version

Logotype - Brazilian Beauty Formula

Pink Background Version

Logotype - Brazilian Beauty Formula

Photographic Background Version

The Brand

Simplified Logo

The Brand

Usage Applications

Building a strong and consistent brand requires the correct use of all its visual elements. To apply the brand across any medium, always request an official digital file. Never attempt to recreate or redraw the logo, as this may compromise the quality and integrity of the brand image.

Primary Version

Secondary Version

Pink Background Version

Photographic Background Version

The Brand

Typographic Family

To ensure typographic consistency and visual uniformity in the brand’s communication, it is essential to use the typeface family defined below.

FOR HEADLINES:

METRISHC BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

For Descriptions:

METRISHC BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

The Brand

Color Palete

Colors play a fundamental role in a brand’s visual identity and, when used strategically, enhance brand recognition among the audience.

Always ensure color accuracy by comparing tones with the RGB/CMYK scale.

Depending on the material or application, additional color references may be required. If no specific color standard has been established, the conversion should be made by approximation while maintaining fidelity to the original color code.

The choice of black as the primary color was influenced by its ability to convey elegance and timelessness. White was selected for its sense of serenity and lightness, while pink represents femininity and delicacy. The palette was inspired by brands that balance sophistication and strength with a subtle touch of softness.

BLACK

R16 | G17 | B18

C30 | M10 | Y10 | K100

HEXA #101112

PANTONE BLACK 6 C

WHITE

R255 | G255 | B255

C0 | M10 | Y0 | K00

HEXA #ffffff

PANTONE BLACK 000C

PINK

R255 | G185 | B185

C0 | M41 | Y20 | K0

HEXA #ffb9b9

PANTONE BLACK 176 U

The Brand

Clear Space

To preserve legibility and ensure proper visual recognition, minimum size reduction standards have been established for the brand.

To prevent interference from surrounding elements, this guide also defines the minimum clear space requirements — meaning the minimum distance the logo must maintain from any other visual elements around it.

To determine the minimum clear space for the logo, use the letter “B” from the word “BRAZILIAN” as a reference. This measurement is defined as “X” and represents the minimum spacing that must surround the logo at all times.

Protection Area

The logo must always maintain a neutral protection area around it. This area should be calculated using the “X” measurement.

Minimum Size

The minimum reproduction size is 3 cm / 1.1811 inches.

The Brand

Proportion Ratio

Whenever necessary, the logo must be reduced or enlarged proportionally. The relationship between the base measurement (X-axis) and the height measurement (Y-axis) must always remain consistent.

Any distortion or skewing of the logo is strictly prohibited.

The Brand

Incorrect Usage

The logo must not be altered in any way, including its colors, layout, or proportions. It must also never be overlapped by graphic elements, lines, or any other visual components.

Below are some examples of incorrect applications that must be avoided:

Do not place any other logo too close to the brand logo.

Do not place any other logo too close to the brand logo.

Do not change the colors.

Do not change the colors.

Do not apply outlines.

Do not apply outlines.

Do not remove the pink dot.

Do not remove the pink dot.

Do not tilt the logo

Do not tilt the logo.

Do not distort the logo.

Do not distort the logo.

Do not apply the primary version on dark backgrounds.

Do not apply the primary version on dark backgrounds.

Do not apply the secondary version on light backgrounds.

Do not apply the secondary version on light backgrounds.

The Brand

Brand Assets Download

Access the official BRAZILIAN BEAUTY FORMULA® logo files and brand assets to ensure consistent and correct brand application across all platforms and materials.

Signatures & Elements

Additional signature elements may be used to reinforce the visual identity and lifestyle positioning of BRAZILIAN BEAUTY FORMULA® across branded materials, campaigns, packaging, apparel, and promotional applications. These elements should always maintain consistency with the official brand guidelines and visual identity standards.

© 2025 Brazilian Beauty Formula. ALL RIGHTS RESERVED. All website content, all photos, images, logos, brands, sayings, sound, software, image set, layout, trade dress, posted here are the exclusive property of Brazilian Beauty Formula or its partners. Any reproduction, total or partial, of any identity element is prohibited without express authorization. Violation of any aforementioned right will result in civil and criminal liability under the terms of the Law.