
Colors play a fundamental role in a brand’s visual identity and, when used strategically, enhance brand recognition among the audience.
Always ensure color accuracy by comparing tones with the RGB/CMYK scale.
Depending on the material or application, additional color references may be required. If no specific color standard has been established, the conversion should be made by approximation while maintaining fidelity to the original color code.
The choice of black as the primary color was influenced by its ability to convey elegance and timelessness. White was selected for its sense of serenity and lightness, while pink represents femininity and delicacy. The palette was inspired by brands that balance sophistication and strength with a subtle touch of softness.
R16 | G17 | B18
C30 | M10 | Y10 | K100
HEXA #101112
PANTONE BLACK 6 C
R255 | G255 | B255
C0 | M10 | Y0 | K00
HEXA #ffffff
PANTONE BLACK 000C
R255 | G185 | B185
C0 | M41 | Y20 | K0
HEXA #ffb9b9
PANTONE BLACK 176 U
The business card represents the sophistication, elegance, and visual consistency of the BRAZILIAN BEAUTY FORMULA® identity. Every detail must follow the official brand standards to ensure a premium and recognizable presentation.


The letterhead reflects the professionalism, elegance, and credibility of the BRAZILIAN BEAUTY FORMULA®identity. Its application must maintain a clean and sophisticated visual presentation, ensuring consistency across all official communications.
The notepad reinforces the refined and organized visual identity of BRAZILIAN BEAUTY FORMULA®. Designed for everyday use, it should maintain a clean layout and premium presentation while ensuring functionality and brand consistency.


The business envelope represents the professionalism and sophistication of the BRAZILIAN BEAUTY FORMULA®identity. Its design should maintain a clean and elegant appearance, ensuring a premium presentation in all corporate and client communications.
The large envelope is designed to present documents and branded materials with elegance and professionalism. Its clean and sophisticated appearance reinforces the premium identity of BRAZILIAN BEAUTY FORMULA® in every delivery and corporate interaction.


The presentation folder is designed to organize and protect important branded materials with sophistication and professionalism. It reflects the premium identity of BRAZILIAN BEAUTY FORMULA® while ensuring an elegant and cohesive presentation for documents, contracts, certificates, and printed materials.
The tissue paper enhances the unboxing experience and reinforces the elegant and refined identity of BRAZILIAN BEAUTY FORMULA®. Its application should convey sophistication, delicacy, and premium brand presentation in every packaging detail.


The round sticker is designed to add a refined finishing touch to the packaging presentation of BRAZILIAN BEAUTY FORMULA®. It reinforces brand recognition while maintaining an elegant and cohesive visual identity across all packaging applications.
Additional signature elements may be used to reinforce the visual identity and lifestyle positioning of BRAZILIAN BEAUTY FORMULA® across branded materials, campaigns, packaging, apparel, and promotional applications. These elements should always maintain consistency with the official brand guidelines and visual identity standards.



© 2025 Brazilian Beauty Formula. ALL RIGHTS RESERVED. All website content, all photos, images, logos, brands, sayings, sound, software, image set, layout, trade dress, posted here are the exclusive property of Brazilian Beauty Formula or its partners. Any reproduction, total or partial, of any identity element is prohibited without express authorization. Violation of any aforementioned right will result in civil and criminal liability under the terms of the Law.