
Colors play a fundamental role in a brand’s visual identity and, when used strategically, enhance brand recognition among the audience.
Always ensure color accuracy by comparing tones with the RGB/CMYK scale.
Depending on the material or application, additional color references may be required. If no specific color standard has been established, the conversion should be made by approximation while maintaining fidelity to the original color code.
The choice of black as the primary color was influenced by its ability to convey elegance and timelessness. White was selected for its sense of serenity and lightness, while pink represents femininity and delicacy. The palette was inspired by brands that balance sophistication and strength with a subtle touch of softness.
R16 | G17 | B18
C30 | M10 | Y10 | K100
HEXA #101112
PANTONE BLACK 6 C
R255 | G255 | B255
C0 | M10 | Y0 | K00
HEXA #ffffff
PANTONE BLACK 000C
R255 | G185 | B185
C0 | M41 | Y20 | K0
HEXA #ffb9b9
PANTONE BLACK 176 U
The Miracle Drop packaging reflects the clean, sophisticated, and modern identity of BRAZILIAN BEAUTY FORMULA®. Designed with a minimalist aesthetic and soft blush pink palette, the packaging reinforces the premium wellness positioning of the product while maintaining clarity, elegance, and strong visual recognition.


The lotion packaging reflects the clean, professional, and sophisticated identity of BRAZILIAN BEAUTY FORMULA®. Designed with a minimalist aesthetic, bold typography, and soft blush pink details, the packaging reinforces the premium positioning of the Professional Beauty Line while maintaining clarity, elegance, and strong visual recognition.
The CLAY collection reflects the professional, clean, and sophisticated identity of BRAZILIAN BEAUTY FORMULA®. Designed with a minimalist aesthetic, soft blush pink details, and bold typography, the packaging reinforces the premium positioning of the Professional Beauty Line while maintaining clarity, functionality, and strong visual recognition.


A soothing wellness tea designed to complement your daily self-care routine. Created for moments of balance, lightness, and mindful hydration, this tea is a simple way to support your wellness habits throughout the day. Enjoy it as part of a healthy lifestyle, combined with proper hydration, balanced nutrition, movement, and consistent body care rituals.
A convenient wellness strip created to fit easily into your daily routine. Designed for those who want a simple, on-the-go self-care option, this strip complements a balanced lifestyle focused on hydration, movement, and overall body wellness. Its practical format makes it easy to use at home, at work, or while traveling as part of your daily beauty and wellness ritual.

Additional signature elements may be used to reinforce the visual identity and lifestyle positioning of BRAZILIAN BEAUTY FORMULA® across branded materials, campaigns, packaging, apparel, and promotional applications. These elements should always maintain consistency with the official brand guidelines and visual identity standards.



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